Migrating Media & Entertainment into the Cloud:  A Real-World Perspective 

31 August 2021

The media & entertainment industry has moved far beyond the question of whether media workflows will move to the cloud. They already have done so. The past year has accelerated a migration process, that was already well under way, past a tipping point, the most relevant questions have changed. While significant practical and technical issues remain, i.e. coping with latency, timing issues, managing hybrid and multi-cloud deployments, cloud migration involves more than just a change of infrastructure provisioning. It has broader implications that are still emerging; What are the repercussions for making the move? What are the risks? What needs to be rethought?

Though migrating to the cloud is a fast-developing field, this SMPTE+ event will bring together subject matter experts from across the media value chain to examine the issues, share their practical experiences, provide a snapshot of current status of migration, and give unique insights into where the industry is headed in this area.  

Event Agenda- EDT

Tuesday, August 31, 2021, 10:00 AM - 10:15 AM
Welcome and Introductions
Hans Hoffmann Barbara Lange
Tuesday, August 31, 2021, 10:15 AM - 11:15 AM
Convergence & Realignment

Media & Entertainment’s linear value chain has become more iterative. Business verticals are merging and data, digital, and broadcast groups are less separated. This session is intended to examine where cloud migration stands now, what advantages (or disadvantages) have emerged, and what new tools and technologies are involved?Live QA to follow.


Heather Hedden Michael Norton
Tuesday, August 31, 2021, 11:15 AM - 11:25 AM
Break- Pub-Style Trivia

Who said you need a pub to play pub trivia? This is trivia at its finest: a fully interactive trivia experience delivered to you and your team wherever you are. Industry questions will be asked on the "Main Stage" and attendess can answer the question in the chat area.  



Tuesday, August 31, 2021, 11:25 AM - 12:25 PM
Business Challenges

Technology and infrastructure are not the only things that change when committing to a cloud-based strategy. New accounting and financial models are needed. Security concerns stand front and center. In addition, issues such as cost containment, resourcing, and more require focus and forethought. You must attend this session to hear more about the specific business implications from those who know and have experienced them. Live QA will follow.

Greg Geier
Tuesday, August 31, 2021, 12:30 PM - 1:30 PM
The Reality of Current Technical Challenges: Can the Unsolved Problems be Resolved?

For all the advantages of cloud-based workflows there are still technical challenges to overcome, including latency and live production. In this SMPTE+ session you will learn what specific challenges exist and how likely are they will be overcome. Against what timeline might you expect to see these challenges solved? You will also find out what issues have become more important (e.g. consistent metadata for automation, asynchronous workflows and orchestration)

Chris Lennon Greg Shay
Tuesday, August 31, 2021, 1:30 PM - 1:45 PM
Break - Speed Networking On Line

During our second break you'll be randomly put into small groups to better get to know your fellow attendees.  We'll also switch up the groups halfway through to give you an opportunity to meet even more of your colleagues!  Afterwards, you'll be able to continue the conversation by contacting fellow attendees via private chat or by scheduling a meeting with them.

Tuesday, August 31, 2021, 1:45 PM - 2:45 PM
What if the next disaster takes out the Internet? Preservation, Continuity and resilience after the move to the cloud

There is an old saying, “Never say never!” Though it is unlikely the entire Internet will fail, if you are not planning for a failure at your end of the Internet, at least, you are inviting trouble to have a seat at your table. So what are best practices when it comes to content preservation and business continuity? How does one ensure a resilience?

Renard Jenkins
Tuesday, August 31, 2021, 2:50 PM - 3:50 PM
Roundtables and Presentations
Tuesday, August 31, 2021, 3:50 PM - 4:00 PM
Wrap up and Thank You

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All sessions will be made available on-demand to registered attendees. Be sure to register in advance so you can access them!