Chris Lennon serves in Ross Video’s Office of the CTO as Director, Standards Strategy. He is responsible for Ross’ activities in global standards and trade organizations. A dual citizen of Canada and the US, he is located in Monument, Colorado, on the edge of the Rocky Mountains, residing at 7400 feet of elevation. He looks forward to visiting his home and native land in Canada when such things are possible.


Chris also serves as Executive Director of the Open Services Alliance (OSA), a global industry organization focused on interoperability among microservice oriented media systems. The OSA produced the media industry’s first microservices standards, working closely with SMPTE, in 2020, and continues to lead the way in this rapidly evolving area.

Chris has held a variety of leadership positions in the Society of Motion Picture and Television Engineers (SMPTE), including Standards Director, Local Section Manager, Technology Committee Chair, and others. He is a SMPTE Fellow and recipient of SMPTE’s prestigious 2008 Citation.


Chris is a prolific writer, authoring dozens of white papers, trade publication and technical journal articles, and contributing to the two most recent editions of the industry “bible”, the NAB Engineering Handbook. He also recently partnered with industry legend Clyde Smith to assemble the most exciting new book to come to our business, “The Media Workflow Puzzle”. This is the only book to provide a comprehensive overview of media, all the way from production to distribution, and includes input from a who’s who of the media industry’s thought leaders.