The cloud is rapidly becoming the home of media, a migration that has been fueled by the pandemic. Organizations of all shapes and sizes are using cloud-based services to create, process, manage, and distribute content. This has brought challenges along with many opportunities, as workflows and business models are re-made. What then is the future? This panel will consider that question, and provide a vision of where the movement of media to the cloud may lead us in the short and longer term.