Andrew Starks is the Director of Product Management for Macnica, a supplier of open standards-based pro AV and broadcast components and IP. He leads the company’s standards efforts and has been a significant contributor to AIMS’s Pro AV initiative, including the development of the IPMX roadmap, and its marketing plan. His prior experience includes co-founding Tightrope Media Systems, where he collaborated to design and market multiple award-winning products in Pro AV and Broadcast as the company’s Cheif Product Owner and Marketing Officer. Andrew’s passion for video began in high school, where he volunteered at a local television station, producing several programs and creating a custom interactive television channel that pre-dated the web.