Sally Hubbard has worked on many initiatives that marry together content and knowledge management for organizations such as PBS, HBO, WWE, the Getty Research Institute, and the UCLA Film & Television Archive. She has explored the incorporation of machine learning and semantic technologies into the transition to cloud-based media supply chains; directed enterprise-wide metadata and media management strategy programs; led standards and best practices implementation; and been involved in the encoding and repurposing of archival collections. She is currently a consultant.