Jordi J. Gimenez is Head of Technology at the 5G Media Action Group (5G-MAG), the global association bridging the Media and ICT industries to develop a standard-based ecosystem for 5G in media distribution, production and contribution. During his career he has been involved in several standardization activities within DVB, ATSC and 3GPP, in particular in the domain of next-generation media distribution. He has participated in EU-funded projects and participated in the coordination of trials and technology demonstrators. He is author of several patents, international scientific papers and book chapters. He received an IBC Award in 2016 for research in Wideband Broadcasting, together with Teracom and Panasonic. Prior to 5G-MAG, he was a researcher at the iTEAM Research Institute of the Universitat Politècnica de Valencia, Spain, where he received a PhD in Telecommunication in 2015. From 2018 to 2020 he was Project Manager at the Institut für Rundfunktechnik (IRT), Germany.