Greg Geier is Senior Vice President, Title Stewardship and Systems & Workflow, Sony Pictures Entertainment. He is responsible for the systems and workflows from mastering through distribution for feature and television content. He had a critical role in transitioning Sony into a file-based Interoperable Master Format ecosystem, while strengthening the handoffs between productions and distribution. He also manages the Global Product Information team and the digital archive which governs the title-level metadata and archive of Sony Pictures IP.